But if it’s a non-fiction self-help book, your blurb might have a more candid and conversational tone that’s sharp and articulate. If it’s a fiction drama or romance novel, it likely will feel touching, harrowing, and emotional. One of the most important aspects of writing a great blurb is appropriately reflecting your book’s tone. Check out these tips to elevate your blurb writing skills and make your book all the more successful. Several practices can help leverage your blurb as an effective lure. It largely depends on the nature of the book, your audience, and how much space you have to write. However, some blurbs can be as few as 50 words and others as long as 250+ words.
While there’s no concrete best practice for blurb length, the rule of thumb is to target between 100 and 200 words, with a rough average of 150 words for back cover book blurbs. One challenge you may face in writing a book blurb is length. But some practices can help sharpen your blurb artistry. In short, there are no hard rules for writing book blurbs. Blurbs can also include short snippets about the author or quotes and testimonials from acclaimed readers and critics.
Think of it as a sales pitch that reels in readers by invoking a sense of interest and curiosity. For ebooks and digital publications, you’ll usually find a blurb after the main cover image or used as the product description in an online bookstore.Ĭompelling blurbs employ a mindful balance of promotion, psychology, and creativity to highlight the core of a book’s contents without revealing too much information. Blurbs typically appear on the back cover of printed books and are intended to encourage readers to buy into the book. What is a blurb?Īs the persuasive summary of any book, film, or creative work, a blurb is a short promotional description. But before we get into the nuts and bolts of blurb writing, let’s grasp the full meaning behind blurbs and what they do. While the evolution of blurbs extends to many facets of creative writing, we’ll focus specifically on books and help you learn how to write alluring blurbs that move and inspire prospective readers.
Blurbs have become necessary even for web-based content, like long-form blogs, articles, web pages, and book reviews. Not just limited to selling hardcopy titles in an indie bookstore, blurbs play a vital role in sales of ebooks and digital publications as well. For authors, writing a strong, descriptive blurb is one of the most important and powerful selling points for a book. More than just summarizing what a book is all about, a blurb needs to grab readers’ attention, engage their interest, and compel them to further explore a book’s content. Learning how to write a blurb is an art in and of itself.
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